New DS 7 Revealed!

The new DS 7 combines high expertise with unique elegance and is characterised by unrivalled comfort and new electrified power units with up to 360 hp.
Developed by DS PERFORMANCE, the new DS 7 E-TENSE 4×4 360 features a 360 hp plug-in hybrid system with an advanced all-wheel drive system, large-diameter wheels and brakes that support its dynamic profile.

The first DS Automobiles model unveiled in 2017, the DS 7 CROSSBACK projected the spirit of innovation with its appearance. The model was acclaimed for its unrivalled interiors, unrivalled refinement and cutting-edge technology, setting the stage for new developments, which we now find in the New DS 7.

“At the same time as respecting the personality and elegance of the existing shape, we have added an additional touch of dynamism with provocative features. The character of the New DS 7 is enhanced, particularly at the front and rear, and the design is directly inspired by our recent prototypes. New cabin elements further enhance the character of the model, creating an even more refined and refined image. The New DS 7 is the result of the collaboration between my team, our specialists, particularly those who worked on the lighting and brought in avant-garde technology, the DS PERFORMANCE engineers, not forgetting that the investment in the model’s production line underpins the success of the New DS 7.”

Thierry Metroz, Design Director

A DESIGN REINVOLVED WITH INTENSE LENSES AND LIGHTED BY DS PIXEL LED VISION 3.0 and DS LIGHT VEIL

The character of the new DS 7 is particularly emphasised by the significant changes at the front and rear. The new DS 7 takes elegance to new heights, while displaying more dynamism with sharper, more dynamic lines and a very robust design.

The all-new front end stands out with sharper lines that develop the balance of each feature. It is the product of collaboration between the DS DESIGN STUDIO PARIS team and the team on our production line in the Mulhouse factory (France) achieving excellent results in terms of quality.

The lighting signature is developed with an even more expressive look. The combination of the new slimmer 3rd generation DS PIXEL LED VISION headlights and DS LIGHT VEIL daytime running lights is seamless and realised in the spirit of high fashion.

The slimmer 3D LED tail lights, which make an excellent impression by simulating a “vortex”, have also been redesigned and now have a dark metallic finish. The boot lid has been redesigned with sharper lines, while the name “DS AUTOMOBILES” replaces “CROSSBACK” and now underlines the rear of the new DS 7.

DS PIXEL LED VISION 3.0

DS PIXEL LED VISION 3.0 is a new technology that adds an extra dimension to the model’s appearance. The new DS 7’s new PIXEL LED light modules optimise the light output. The light beam is more powerful, with a significantly longer range, which has now reached up to 380 metres. When the car’s speed is less than 50 km/h, the beam width is 65 metres. On the inside, two headlamp/side-lighting elements light up simultaneously. At the outer end of each luminaire, are the units of the large PIXEL ladder, which consists of 84 LEDs in three rows. The illumination at turns, corners is controlled by the intensity of the external LEDs of the PIXEL unit, depending on the angle of the steering wheel.

DS LIGHT VEIL

The daytime running lights are inspired by the DS X E-TENSE and the DS AERO SPORT LOUNGE. The light seems to “emerge” through the bodywork! The DS LIGHT VEIL consists of a daylight and four vertical light elements consisting of 33 LEDs. This innovation starts with the manufacturing process: the laser-engraved surface is painted on the inside to give it an appearance that alternates between the glowing light and the body-coloured parts. It creates an effect of depth and brightness, similar to that of a jewel. DS LIGHT VEIL lights up and goes out when the car is locked and unlocked respectively, creating a welcome effect!

THE ULTIMATE FRENCH EXPERIENCE FOR LOVERS OF EXCEPTIONAL MATERIALS

Just like the greatest Parisian fashion houses, DS Automobiles pays particular attention to the choice of materials and the way they are processed. The interior trim of the new DS 7 creates an environment that will make every journey special.

The ultimate in refinement, the new DS 7 OPERA is offered in two Nappa leather colours: basalt black and pearl grey. On the larger surfaces, the ultimate in quality leather adds a natural and refined touch to the interior.

New upholstery with an original style

UNIQUE TECHNOLOGY IN THE CATEGORY

The new DS 7 offers class-leading technologies for greater comfort for passengers and driver alike, with DS ACTIVE SCAN SUSPENSION and DS NIGHT VISION.

DS ACTIVE SCAN SUSPENSION is a system that adjusts damping according to the data received by the central control unit from the front-facing camera, which “scans” the road for irregularities. This technology is unique in the class, as it adjusts the suspension stiffness at each wheel individually, depending on imperfections in the road surface.

With DS NIGHT VISION, an infrared camera scans the roadway and its edges to detect cyclists, pedestrians and animals at distances of up to 100 meters. The driver receives the information on the new high-resolution digital display that acts as the instrument panel, and there are special warnings for any dangerous situation.

DESIGNED IN FRANCE

A global car, the new DS 7 is built in Mulhouse (France) for all markets except China (for the Chinese market, the model is assembled in Shenzen). The first cars are expected to make their presence felt in DS STORES in mid-2023.